Product & Service Designer

I find where your customers and team get confused or walk away - and design the fix

See my work View my services
eBay Motors Group UNiDAYS YouCanBook.me Motors Red Dice RFA Poznan Life Sciences

These problems look separate.
They're usually not.

Customers don't convert?

You pay for clicks just to watch people drop off during onboarding, checkout, or anywhere your internal process shows.

Support overloaded and too reactive?

The team mostly deals with problems after something's gone wrong rather than addressing issues earlier.

Nobody sees the full picture?

Sales, marketing, and support all have bits of information in different systems that don't talk to each other.

Too many channels, not enough consistency?

"Customers don't care which team owns what; they just want a straight answer."

Let's discuss your project

CASE STUDY

Redefined the App Homepage for Growth

How I redesigned a global student app homepage to boost discovery, repeat visits, and measurable engagement - turning a static entry point into a growth driver.

IMPACT

  • +2% Week 1 return rate and +1.98% engagement uplift
  • +352% increase in competition entries
  • Clearer information architecture improving conversion by 18%
Read more →

CASE STUDY

Designed Clarity for a New Pricing Model

How I used design to bring clarity and speed to a strategically critical pricing initiative - aligning multiple teams around a shared vision in just four weeks.

IMPACT

  • Delivered validated MVP direction in under 1 month
  • Unified cross-functional team around one shared vision
  • Reduced rework and ambiguity in later design phases
Read more →
View all case studies

The impact on your team and business

Cultural & operational impact

"The onboarding team often gets overlooked because they're not revenue-generating, but what they do is outstanding. The blueprint highlights this complexity and makes their work visible."
Sales team member

Direct cost & time savings

"We spent hours trying to figure out why listings weren't going live. If we'd had a documented journey with stakeholders, we'd have avoided three weeks of confusion and lost sales."
Head of Customer Success

Alignment & Visibility

"I found out there are some roles in this business I didn't even know existed"
Product Manager

Book a free call

Hi, I am Klaudia Rudna, Product and Service Designer.

Klaudia Rudna

I partner with growing businesses to design better products and services by aligning customer experience, team workflows, and digital systems, so they can scale with confidence.

I started in finance and moved into design in 2008, launching a freelance practice focused on websites and visual identities for small businesses.

The turning point came when a client's flash-based navigation made it impossible for delivery drivers to find their location on mobile. Beautiful design - broken experience. That moment shifted everything. I moved from pushing pixels to asking deeper questions: What does this actually need to solve? For whom? And what's the simplest way to get there?

Since then, I've worked across the full design spectrum. Product strategy and service design at the macro level. Interface optimisation at the micro. Technologies evolve, trends shift, but solving meaningful problems stays constant. That is what drives my work and brings me the most satisfaction. So, what problem can I help you solve?