MY WORK

Case Studies

Real projects, real results. See how strategic design thinking drives measurable business outcomes.

CASE STUDY

Redefined the App Homepage for Growth

How I redesigned a global student app homepage to boost discovery, repeat visits, and measurable engagement - turning a static entry point into a growth driver.

IMPACT

  • +2% Week 1 return rate and +1.98% engagement uplift
  • +352% increase in competition entries
  • Clearer information architecture improving conversion by 18%
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CASE STUDY

Created Clarity Across a Complex Service

How I led the creation of a company-wide service blueprint to connect customer experience, systems, and processes - enabling smarter decisions and measurable business value.

IMPACT

  • 70–80% reduction in manual workload, saving up to £200k annually
  • 1.5–2.5 FTEs (full time employee) worth of capacity freed in the sales team
  • 28 stakeholders engaged over 6 weeks
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CASE STUDY

Simplifying Car Dealer Operations Across Multiple Platforms

How I redesigned dealer tools for a leading automotive brand, unifying fragmented systems into one coherent experience to streamline operations and improve visibility.

IMPACT

  • Reduced duplicate processes and manual errors
  • Improved usability and task completion time
  • Created scalable interaction patterns for future features
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CASE STUDY

Designed Clarity for a New Pricing Model

How I used design to bring clarity and speed to a strategically critical pricing initiative - aligning multiple teams around a shared vision in just four weeks.

IMPACT

  • Delivered validated MVP direction in under 1 month
  • Unified cross-functional team around one shared vision
  • Reduced rework and ambiguity in later design phases
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